JAMIS FRANK

***GOLDEN TRAILER AWARD WINNER***

THE ASK

20th Century Fox tasked Works ADV with developing OOH wild postings for the coming-of-age (and coming out) film Love, Simon. Works brought me in to help craft messaging and copy aimed at specific states and cities.

THE WORK

I wrote tons (and I mean tons) of billboards that were strategically placed across the country, calling out various cities with the goal of making a personal connection with the movie premise that literally hit close to home.

This was a lot of fun and also extremely challenging. As you can imagine, some cities just don’t have a lot of gay landmarks or verbiage to grasp onto.

I also wrote the social companion pieces to the outdoor series — only this time, instead of cities, the pieces focused on states as a whole.

THE RESULTS

I couldn’t be happier with the way this one came out, as it ended up winning a Golden Trailer Award for best Outdoor Campaign.

Role: Freelance Copywriter
Agency: Works ADV
Client: 20th Century Fox
Year: 2018

***BEST AIRLINE MARKETING CAMPAIGN
-Travel Weekly - Magellan Awards

***BEST CAUSE-BASED CAMPAIGN***
-PRO Awards

***THE SHORTY AWARDS FINALIST***

This massive project took up the bulk of my entire 2019 year, and was the most rewarding experience I have had in my creative career thus far.

THE ASK

Every year, American Airlines and Stand Up To Cancer team up to create a donation campaign to help further cancer research. In 2019, they came to us to revamp the formula and go bigger and bolder than ever before by crafting a year-long campaign journey. The hook? Whoever donated $25 or more got to add the name of a loved one onto American’s brand new Stand Up To Cancer plane.

THE WORK

I led both strategy and creative for the “Life’s Journeys” campaign, including writing the national hero spot starring country superstar Tim McGraw. After it aired, thousands of donations and names poured in.

For the next phase of the campaign, we selected some very deserving passengers to board the inaugural flight of the Stand Up To Cancer plane for an all-expenses paid vacation to Orlando. Since our social channels had become flooded with heartwarming and harrowing stories, it was easy to choose who got to participate in this once-in-a-lifetime experience.

THE RESULTS

Over $1 million raised for cancer research with over 22 thousand names added to the Stand Up To Cancer plane. Another $1 million was raised with a follow up evergreen donation campaign, and a total of 540 million impressions.

Role: Lead Strategist + Writer
Agency: LA - Lindeman & Associates
Client: American Airlines
Year: 2019

***IMP AWARD - BEST TAGLINE OF THE YEAR***

Paramount Pictures needed campaign messaging for their end-of-WWII drama Fury that communicated both attitude and story in a single line that would work across multiple mediums. After many rounds and passes they chose WAR NEVER ENDS QUIETLY as the to use on the film’s key art, trailer, and various other international posters.

This was my first ever finish in advertising so I always keep it at the top of my portfolio. I was honored for my work to be acknowledged and nominated by IMP Awards, the go-to database for movie posters.

Role: Freelance Copywriter
Agency: BLT Communications
Client: Sony Pictures
Year: 2014

As a big SNL fan, it was great to work on messaging for Pete Davidson’s big time debut. Turns out troublemakers have feelings too.

UNDER HIS INFLUENCE

Frontrunners:

GROWING UP GETS OLD

A COMING-OF-ACTING-YOUR-AGE STORY

GROW UP OR SHUT UP

GET YOUR AGE TOGETHER

THERE’S A FINE LINE BETWEEN YOUNG AND JUVENILE

BE CAREFUL WHO YOU LOOK UP TO

MEET YOUR NEW ROLE MODEL

ON THEIR BEST MISBEHAVIOR

FRIENDS DON’T LET FRIENDS GROW UP

YOUTH IS ABOUT TO BE WASTED

Role: Freelance Copywriter
Agency: InSync Plus
Client: Hulu
Year: 2020

I grew up on the Sonic games, so it was amazing to have a finish on the international key art for the movie — featuring the new and improved Sonic design after the much maligned original.

TRY TO KEEP UP

Frontrunners:

GO FAST OR GO HOME

WITH GREAT POWER COMES GREAT VELOCITY

BLAZE YOUR OWN TRAIL

THESE BOOTS WEREN’T MADE FOR WALKING

ALL SPEED. NO LIMITS.

Role: Freelance Copywriter
Agency: Works ADV
Client: Paramount Pictures
Year: 2020

I am a huge Ricky Gervais fan so this one was just very cool for me, personally.

For the 2020 Golden Globes Awards, Ricky personally requested a classic Hollywood motif for the marketing materials. Given his controversial nature, my mind instantly went to the classic line from Casablanca…

FRANKLY, HOLLYWOOD… I DON’T GIVE A DAMN

Frontrunners:

OF ALL THE AWARD SHOWS IN HOLLYWOOD… HE HAD TO HOST OURS

WE MADE HIM AN OFFER HE COULDN’T REFUSE

WON’T YOU BE MY PUNCHLINE?

YOU CAN’T GO WRONG WITH A CLASSIC

THE WORLD HAS CHANGED. HE HASN’T.

“JUST WHEN I THOUGHT I WAS OUT, THEY PULLED ME BACK IN”

HE’S ON THE OFFENSIVE

THE HOST WITH THE MOST INSULTS

THE ONLY ONE BRAVE ENOUGH TO HOST

HE HAPPENED TO BE IN TOWN

IN A CAREER-ENDING PERFORMANCE…

FIFTH TIME’S THE CHARM

BELIEVE IT OR NOT, THIS WAS THE SAFEST OPTION

JUST WHEN YOU THOUGHT HOLLYWOOD WAS SAFE

THE CENSORS HAVE TRAINED ALL YEAR FOR THIS

HE SWEARS IT’S THE LAST TIME

Role: Freelance Copywriter
Agency: NBC Marketing
Client: NBCUniversal
Year: 2020

THE ASK

Gaming giant SteelSeries was looking to promote their new holey mouse Aerox 3 with ads as unique and colorful as the product itself. Their literal instructions were to “get weird with it.” And get weird we did.

THE WORK

I wrote a plethora of content designed to grab attention and speak to gamers on their own level. The goal was always to sell the mouse without actually selling it. Whether viewers liked, shared, or cringed at the videos, we considered it a solid win.

Role: Senior Copywriter
Agency: ELA
Client: SteelSeries
Year: 2021

THE ASK

SanDisk needed branding and creative for their new line of portable SSDs. Durable, lightweight, with blazing fast speeds and a carabiner loop, this drive was made to move with you and share your world.

THE WORK

Branding:

I developed strategic messaging and positioning for the entire line of products across multiple mediums that targeted consumers and creatives with an active lifestyle.

Creative:

I concepted this spot to feel as fun and energetic as the target audience themselves, while leaning into the visual language of the internet and modern short-form videos. The campaign also lent itself to various social posts.

Role: Sr. Copywriter + Strategist
Agency: ELA
Client: SanDisk
Year: 2020

THE ASK

When it came time to promote Westworld, HBO began with a simple premise: what if Westworld was real? To answer this question, my agency was tasked with foregoing the traditional show campaign, and instead treat the fictional theme park as a real vacation destination.

THE WORK

I wrote the copy for this faux travel spot, along with the tagline LIVE WITHOUT LIMITS for print ads and the microsite DiscoverWestworld.com. It was even incorporated into the show itself as the theme park’s official slogan.

THE RESULTS

All elements combined, the campaign emerged as not just a story extension, but an essential part of the show itself. With 1.4MM visits to DiscoverWestworld.com and more Twitter buzz than any HBO series premiere on record, Westworld became HBO's most successful new series debut ever.

Role: Lead Copywriter
Agency: Various
Client: HBO
Year: 2016

THE ASK

SteelSeries has been innovating cutting-edge gaming technology for decades. Best known for their award-winning headsets, they took the leap into the immersive gaming speaker category and needed some next-level creative to help amplify its arrival on a global scale.

THE WORK

I positioned ARENA speakers as not just a premium product, but as a full-blown, epically immersive cinematic experience. After all, this was a world-first invention, allowing for a full 5.1 surround sound experience over a single USB connection. Our global launch was designed to open new worlds to gamers, encouraging them to dream with their eyes open and never leave their room again. This was stretched across a global launch video and multiple digital assets, and was met with widespread acclaim.

Role: Creative Director, Copy
Agency: Catalyst Marketing
Client: SteelSeries
Year: 2022

THE ASK

To build anticipation for Star Trek: Picard, CBS All Access was looking to “Engage!” fans with experiential ideas during the 2019 San Diego Comic-Con and beyond.

THE WORK

I led strategy and ideation to herald in Patrick Stewart’s epic return to the franchise. Instead of focusing on tired Star Trek tropes that would only speak to established Trekkies, I thought it was important to utilize the show’s more relatable and topical themes in order to appeal to a younger demographic. In this case, that meant wine! I pitched a Trader Joe’s partnership to sell Picard-branded wines to catch the attention of millennial shoppers who might want to learn more about the show. To satiate the pallets of older fans, I pitched a ‘Captain Picard Day’ pop-up (harkening back to an old TNG episode), that would allow attendees to show their appreciation for the esteemed captain together and immerse themselves in shared nostalgia.

THE RESULTS

I was thrilled when CBS ran with my pitches. Chateau Picard and Starfleet Special Reserve wines unfortunately only sold through the official Star Trek website. And my original Picard Day pitch was retooled into the Picard museum at the 2019 San Diego Comic-Con — filled with all things Jean-Luc, including his uniforms, ship models, and old Starfleet memorabilia.

Role: Lead Strategist
Agency: LA - Lindeman & Associates
Client: CBS All Access
Year: 2019

THE ASK

Easterseals, America's largest nonprofit health care organization, was looking to make an impactful campaign to encourage disabled Americans to vote in the 2020 Presidential Election.

THE WORK

After researching the disabled voter turnout, I stumbled across a shocking statistic - 1 in 4 adults in America has a disability. I instantly knew I had found our campaign’s big idea. I developed the slogan ‘We Are the 25%’ as a rallying cry to empower and educate disabled Americans as to just how powerful their vote is in changing the country. ‘We Are the 25%’ became a national bilingual campaign with over eighty OOH placements, including transit shelters and billboards, along with a massive digital and social media push with content covering three social pillars: Awareness, Action, and Education.

THE RESULTS

’We Are the 25%’ was a huge success, and was featured on multiple news outlets. There was a surge of disabled voters in the 2020 election. While I hesitate to attribute the high voter turnout to ‘We Are the 25%’, I like to think that we played a positive role in encouraging people to use their voice.

Role: Sr. Copywriter
Agency: ELA
Client: Easterseals Southern California
Year: 2020

THE ASK

Gaming titan WD_BLACK needed a fully-integrated campaign for their new line of storage SSDs, along with a Call of Duty partnership campaign. Purpose-built for gamers, these drives were designed to speed up load times, and get players in the game faster.

My team and I were later tasked with developing a Call of Duty: Black Ops - Cold War partnership campaign featuring three exclusive drives.

THE WORK

I was tasked with developing overall campaign strategy and copy. Given today’s massive game sizes and tech demands, gamers are constantly plagued with long load times. So while they wait, the rest of the world is already playing. This led to the brand campaign wrapper BECAUSE THE GAME NEVER WAITS.

I developed copy and messaging that spoke to the accelerated speed and benefits of each drive, while also highlighting the customizable RGB lighting feature that was new to the brand.

The launch deliverables included a video spot, point of sale, OOH, website, print, video, trade show graphics, datasheets, banner ads, Amazon pages and email - in other words, everything.

Role: Sr. Copywriter + Strategist
Agency: ELA
Client: WD_BLACK
Year: 2020

I worked with HBO to write the trailer and key art copy for Andy Samberg’s sports mockumentary about the doping scandal in professional biking.

WINNING IS IN THEIR BLOOD

AMONG OTHER THINGS

Frontrunners:

IT’S ALL DOWNHILL FROM HERE

THE LEGENDARY RACE THAT CHANGED NOTHING

WINNING IS A HELL OF A DRUG

CHEATING IS A DANGEROUS CYCLE

TESTING POSITIVELY EPIC

THEY’LL TAKE ANYTHING TO WIN

IT’S NOT CHEATING IF EVERYONE’S DOING IT

THE RACE TO END ALL CAREERS

ENHANCE YOUR VICTORY

RACING DOESN’T GET ANY DOPER

IN 1982, EVERYONE WAS RIDING HIGH

THE ULTIMATE TEST OF BLOOD, SWEAT, AND URINE

CHEATING IS IN THEIR BLOOD

VICTORY HAS A PRESCRIPTION

IF YOU’RE NOT CHEATING, YOU’RE NOT TRYING

Role: Lead Copywriter
Agency: BOND
Client: HBO
Year: 2017

THE ASK

Absolut Elyx was looking for something completely different from their chic, copper aesthetic that has adorned their Instagram feed for years. At the time, IGTV had literally come out a few days prior, so we jumped at the chance to get in on this new feature.

THE WORK

I helped concept and art direct 22 different IGTV “meditation” pieces, offering users a variety of ways to mindfully unwind from the grind – encouraging modern hard-working professionals to revel in the freedom of leisure, and to “Enjoy Seriously.”

Role: Sr. Copywriter
Agency: Operam Creative
Client: Absolute Elyx
Year: 2018

***CANNES LIONS SHORTLIST***

A24’s The Disaster Artist needed an idea as outrageous as the film itself.

I can’t take full credit for this one, but I was so proud to be a part of pitching the original idea that snowballed into a viral sensation. We played into our core cult film audience with an “in-the-know” creative concept; a phone number plastered on a Los Angeles billboard with an in-character James Franco on the other end of the line.

I pieced this case study video together to better tell the story of how one billboard turned into a huge conversation, literally.

Role: Sr. Copywriter
Agency: Operam Creative
Client: A24
Year: 2017

For the much-anticipated Incredibles 2, I wrote and helped concept these pieces teasing the Parr family getting back in action.

I love this series because of the subtlety of it all. Even though it’s for a kid’s action cartoon movie, it totally does not try to grab your attention in all the overdone ways by showing all the characters posing in front of an explosion.

It’s relatable, eye catching, and instantly recognizable as the incredible Parr family. And shows that just like us, every day isn’t an amazing adventure.

Role: Lead Copywriter
Agency: BOND
Client: Disney/Pixar
Year: 2017

THE ASK

My team was tasked with bringing three massive brands together in a single spot to raise awareness and funding for cancer research, all before the release of Avengers: Endgame.

THE WORK

I helped concept and write these spots that promoted a donation drive help cancer research. It encompassed six shoots across three cities in three months with five Marvel superstars from Avengers: Endgame.

RESULTS

Our efforts paid off, as the spot was able to garner significant donations for cancer research and became a big part in the Avengers: Endgame campaign. The movie itself went on to become the highest grossing movie of all time, making nearly $3 billion.

Role: Lead Strategist + Writer
Agency: LA - Lindeman & Associates
Client: Stand Up To Cancer/MasterCard
Year: 2019

One of my favorite taglines I’ve ever written appears on the key art and billboards for Riverdale, CW’s darker take on Archie Comics.

A GREAT PLACE TO GET AWAY WITH IT ALL

I also got the finish on another piece.

SMALL TOWN. BIG SECRETS.

Frontrunners:

EVERY TOWN HAS ITS SECRETS

THERE IS NO SUCH THING AS AN ORDINARY TOWN

KEEP YOUR SECRETS CLOSE

EVERYONE HAS SOMETHING TO HIDE

SMALL TOWNS HAVE THE MOST TO HIDE

SOME TOWNS HAVE NO LIMITS

LOOKS CAN BE DECEIVING

WHERE EVERYONE HAS A MOTIVE

Role: Lead Copywriter
Agency: BOND
Client: The CW
Year: 2017

Miss America needed a rebrand in the new #MeToo era. Their initiative began with removing the swimsuit competition, but they were looking to do more.

This year, they wanted to really emphasize what it meant to be Miss America — an advocate for change, a positive role model for young minds, the representation of American values around the world — so I helped implement that rebrand by curating new imagery for the event along with writing a simple, meaningful slogan…

BE THE CHANGE

Role: Freelance Copywriter
Agency: NBC Marketing
Client: NBC Entertainment
Year: 2020

I wrote the copy for both the trailer and key art pieces for Kong: Skull Island, Brie Larson herself recorded ADR saying the line for multiple spots.

WE

DON’T

BELONG

HERE

Frontrunners:

IN 1973, WE MADE A MASSIVE DISCOVERY

LONG LIVE THE KING

IT’S UNCHARTED FOR A REASON

BE CAREFUL WHAT YOU SEARCH FOR

HIS LEGEND HAS GROWN

IT’S SURVIVAL OF THE BIGGEST

WHAT HAVE WE AWAKENED?

THIS SUMMER WILL BE A BEAST

Role: Lead Copywriter
Agency: BOND
Client: Warner Bros. Pictures
Year: 2017

When this “bare bones” boxing gym opened in California, I was tasked with helping develop branding and strategy along with clever copy to be used on their site and promotional materials.

I worked with A24 to create campaign messaging that would make this violent film feel as fun as possible, while also taking a slight jab at the lack of gun control in the vein of Thank You for Smoking.

WHEN EVERYONE HAS A GUN

NO ONE’S IN CONTROL

A simplified version was used for all print materials.

ALL GUNS. NO CONTROL.

Frontrunners:

EVERYONE HAS A TRIGGER

NO DEAL IS BULLETPROOF

TRUST IS A LOADED GUN

THIS DEAL JUST BACKFIRED

MAKE THE DEAL OR DIE TRYING

STICK TO YOUR GUNS

THIS ISN’T THEIR FIRST LAST STAND

UNLOAD ON SOMEBODY

THEY’RE NOT SHOOTING BLANKD

FIGHT FIRE WITH MORE FIRE

Role: Lead Copywriter
Agency: BOND
Client: StudioCanal
Year: 2016

THE ASK

For the eighth and “final” chapter in the Saw film franchise, Jigsaw, Lionsgate wanted to maximize ticket sales at a minimal media cost.

THE WORK

I was tasked to write and concept multiple pieces of content with specific messaging to appeal to a wide range of audiences. I also wrote this case study that helps tell that story better than any screenshots could.

THE RESULTS

We must have done something right, as Jigsaw went on to murder the competition as the #1 movie at the box office its opening weekend.

NBC’s heist comedy that finds three amateur bandits getting more than they bargained for.

IN CONTROL

IN THE MONEY

IN OVER THEIR HEADS

Frontrunners:

YOU DON’T STEAL HALF A MILLION WITHOUT

MAKING A FEW ENEMIES

THEY MAY HAVE THE MONEY

BUT THEY DON’T HAVE A CLUE

THEY STOLE MORE

THAN THEY BARGAINED FOR

GETTING RICH

COMES AT A PRICE

***KEY ART AWARD - BEST INTEGRATED CAMPAIGN***

I was very proud to have a tagline finish for what some would say is one of the best film campaigns of all time. 20th Century Fox ended up taking home the most Key Art Awards due to Deadpool’s off-the-wall marketing. This one-sheet was part of the award-winning campaign.

A NEW CLASS OF SUPER HERO

Role: Copywriter
Agency: BLT Communications
Client: 20th Century Fox
Year: 2016

Enter 47 Meters Down, where Mandy Moore and Claire Holt fight off a shark at the bottom of the ocean... What else could you possibly want in a film?

FEAR

RUNS

DEEP

Originally titled “In the Deep”, I also wrote the line for the movie poster.

NO HELP ABOVE, NO HOPE BELOW

Frontrunners:

EXPERIENCE A NEW DEPTH OF FEAR

THEIR VACATION JUST HIT ROCK BOTTOM

HELP IS A LONG WAY UP

IN THE OCEAN, EVERYTHING CAN HEAR YOU SCREAM

MAKE YOUR GETAWAY

DEATH FROM BELOW

THE DEEPER YOU GO, THE DARKER IT GETS

STAY SHARP

WELCOME TO THE BOTTOM OF THE FOOD CHAIN

MAKE EVERY BREATH COUNT

FEAR WILL CONSUME YOU

***IAC AWARD - BEST MOVIE SOCIAL CAMPAIGN***

THE ASK

BH Tilt needed a cost-effective campaign for their modestly-budget action flick Upgrade.

THE WORK

I worked on every facet of this fully-integrated campaign – concepts, writing, strategy – and wrote this case study to help tell the story of what my team and I did to help bring it to life.

THE RESULTS

Ultimately, through generating content that stoked conversation and celebrated the fans, we were able to build word-of-mouth that resulted in a record-breaking opening weekend.

For the third installment of the Hotel Transylvania franchise, I wrote a tagline many of us can relate to. Being a new father, I can only imagine.

HE’S GOING TO NEED A VACATION AFTER THIS VACATION

Role: Freelance Copywriter
Agency: Proof
Client: Sony Pictures Animation
Year: 2018

I worked on all facets of the Unforgettable campaign, featuring Rosario Dawson vs. Katherine Heigl in the ultimate guilty pleasure.

WHEN LOVE ENDS

MADNESS BEGINS

I wrote the trailer copy and two vibrant and simplistic character pieces, along with a series of digital text conversations between the film’s two drama queens.

FOR BETTER

FOR WORSE

Role: Lead Copywriter
Agency: BOND
Client: Warner Bros. Pictures
Year: 2017