wednesday tiktok launch

Wednesday emerged in 2022 as a phenomenon. Not only was the first season a record-setter in terms of views, it also inspired a fleet of viral social trends. Fans couldn’t wait to get more of the series’ offbeat outcasts – but with a second season not returning until years later, they had no choice. In the meantime, Netflix challenged us to keep fans on social engaged and excited – and we knew exactly who to turn to.

Timed for the launch of a new Wednesday TikTok channel, we reintroduced Thing, Wednesday’s disembodied hand and close companion, as a would-be social influencer, seeking Internet stardom.